Get ready to update your beauty collection this year with a range of exciting trends. From colored mascara to metallic lipsticks and pink setting powder, there are plenty of innovative products to play with. Let's dive into the beauty trends that are set to take the UAE by storm in 2024.
Skin minimalism continues to prevail in 2024, but this time it's paired with eye maximalism. While having a natural base remains popular, bold and editorial eyes are still going strong. Inspired by the American drama series Euphoria, which has been a major influence in the beauty world, this trend has evolved from elaborate line art and face jewels to a more carefree and artistic look. Think about smudging colors across the eyelids and drawing haphazard lines with a blunt pencil. It's all about embracing imperfections and experimenting with fun and vibrant shades. If you've always wanted to try glitter, this is the perfect year to let your inner child take charge.
To give you a glimpse into where the beauty industry is heading in the next 12 months, we're sharing seven beauty trends of 2024 as described by a Dubai-based professional makeup artist. We've also included expert recommendations so you can shop as you read up on the latest looks.
The quest for a natural, non-cakey base is not a new concept in the beauty world. The trend of wearing a foundation that gives the appearance of bare skin is being embraced in 2024 as well. According to Gaelle Hanna, a Dubai-based Lebanese makeup artist, foundations are becoming more serum-like, offering a natural and sun-kissed glow. These serum foundations are infused with moisturizing agents and vitamins, making them feel like a skincare product rather than just makeup. The goal is to enhance your skin without causing any harm. Some expert-recommended options are the Mac Studio Radiance, known for its skin-like finish and long-lasting formula, and Dior's Super Potent serum foundation, which offers both anti-aging coverage and SPF 25. For those looking for more shade variety, Ilia's True Skin product is a popular choice.
2024 brings a bold and exciting trend for your lashes – colored mascara. Get ready to fearlessly coat your eyelashes in shades of blue, green, and purple. According to Hanna, the key to choosing the right color is considering your eye color. For example, if you have brown eyes, turquoise or blue mascara will bring out the warmth in your eyes, while reddish or burgundy tones suit green eyes. By Mina Al Sheikhly, a homegrown UAE-based mascara brand, and Benefit offer excellent options to experiment with. Benefit even has a bright cobalt blue mascara in their range that promises to last up to 36 hours on your lashes. Another great option is 3INA's vegan color mascara line, which nourishes your lashes with vegetal keratin. If you prefer a more subtle look, E Make's viral J-beauty volumizing mascara in brown is worth adding to your collection.
As we bid farewell to 2023, a wave of beauty content creators showcased their Christmas and New Year's makeup looks, and one trend stood out – stardust eyelids. Building on the frosty and pale blue eyeshadow trend, 2024 brings a focus on chrome and glittery lids. Don't shy away from adding a pop of metallic layer to your eye makeup. However, instead of heavy glitter, the trend now leans towards a soft shimmer with smaller glitter particles. Urban Decay's Moondust palette, specifically the shade Space Cowboy, is highly recommended for achieving this look. This flattering shade adds a touch of glam to your eyes. Additionally, keep an eye out for space-themed palettes from well-known brands, such as ColourPop's The Mandalorian eyeshadow pans and Chinese beauty brand Flower Knows' Moonlight Mermaid palette.
In 2024, metallic eyes are not alone; they bring along iridescent, frosty lips for the ride. Although this trend didn't quite take off last year as many of us were hoping, the '90s look is making a comeback and just might dominate this year. You can achieve the frosty lips effect by using a shimmery lipstick or get creative by highlighting your lips with a highlighter. For a subtle shimmer that is only visible in the light, Fenty Beauty's Diamond Bomb All Over Diamond Veil highlighter comes highly recommended. Apply it on top of any lip color to add a touch of shimmer without overpowering the look. If you prefer a more straightforward option, invest in a shimmer lip gloss like Anastasia Beverly Hills' Amber Sparkle or opt for a lipstick with a pearl finish, such as Revlon's Lustrous line.
Blush has quickly risen to staple status in makeup routines. A pinch of color on the cheeks instantly rejuvenates a dull complexion, and beauty enthusiasts can't get enough of experimenting with different blush placements and shades. In 2024, the focus on blush continues, especially when combined with the viral strawberry makeup trend. Hanna explains that the trend involves applying blush on the cheeks and the bridge of the nose, along with faux freckles, to achieve a sun-kissed look. To achieve a longer-lasting effect, opt for cream blushes rather than powder formulas. Some popular options include Charlotte Tilbury's Pillow Talk cream blush and Dior's iconic pink pan. As for faux freckles, any neutral brown brow pencil can be used to draw them. Hanna recommends Benefit's brow pencil, while Lime Crime offers a dedicated freckle pen for those who want a more precise application.
With more people realizing the importance of color correction, translucent setting powders are slowly being left behind. In 2024, pink-tinged powders are gaining popularity, and one particular product is making waves – Huda Beauty's viral Cherry Blossom powder. This pink powder is widely used to brighten the eyes and adds a rosy finish to the face. Compared to white powders that tend to flatten the face, pink powders offer a multitasking effect. They neutralize dark circles and create a seamless gradient with your blush. While few pink powders are currently available on the market, you can find close alternatives such as Ben Nye's Pretty Pink translucent powder or Givenchy's famous Voile Rose four-shade loose powder.
In 2024, full falsies are gradually becoming obsolete as wispy half-lashes continue to dominate. According to Hanna, her clients are increasingly requesting half lashes over full sets. This trend involves adding volume to the outer corners of your lash line to achieve an understated and lifted appearance. These lashes are subtle enough to be worn every day. Many beauty enthusiasts prefer clipping a regular set of falsies in half to glue them on the ends, but faux half lashes are also readily available on the market. Additionally, you have the option to create your own custom extensions with individual lashes.
These beauty trends are the talk of the UAE in 2024 and offer a range of exciting possibilities for your makeup routine. Experiment with sheer foundation for a natural base, try out colored mascara to make your eyes pop, and add shimmer to your eyeshadow looks. Don't forget to revive the '90s with frosted lips and focus on blush and faux
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